Top 5 Beauty Retail Apps in the Netherlands: Q1 2022 Performance

In the first quarter of 2022, the top 5 beauty retail applications in the Netherlands showed varied performance trends in terms of downloads, active users, and revenue. Here’s an overview of how these apps fared.

Parfumerie Douglas experienced a consistent trend in weekly downloads, starting at 5.6K at the end of December and fluctuating slightly to end at approximately 5K by the end of March. The app saw its highest downloads in the week of February 28 with 5K. Active users remained relatively stable, starting at 23.8K and ending at 23.7K, with a peak of 23.4K in late February.

Rituals Home & Body Cosmetics had a variable download rate, beginning the quarter with 4.5K downloads and hitting a low of 2.1K in late March. Active users showed a downward trend, starting at 21K and decreasing to 16.8K by the end of the quarter.

Etos displayed a fairly steady download rate, fluctuating between 2.1K and 2.9K throughout the quarter. Active users saw a slight decline from 9.7K at the beginning of the quarter to 9.2K by the end, with minor fluctuations in between.

ICI PARIS XL – Beauty had a modest download performance, beginning at 3.2K and dropping to 2K by the end of March. Active users showed a more stable trend, starting at 15.9K and ending at 13.5K, with minor fluctuations throughout the quarter.

LOOKFANTASTIC: Beauty & Makeup had a varied download performance, starting with just 368 downloads and peaking at 2.3K in late January before dropping to around 564 by the end of March. Active users increased from 3.8K to 9.5K by the end of January but then declined to 4.5K by the end of March.

These insights are derived from Sensor Tower data. For more detailed analysis and additional insights, visit Sensor Tower.